JOUR 416 - Advertising: Creative, Strategy, and Execution
Class Session: Tuesday, August 18, 2026 - Friday, October 09, 2026
Credit: 3 semester hours of credit
Instructor: Wyatt Urmey
Term: Fall 2026
Course Description
Principles and practices of developing strategic and effective brand communications and to acquire proficiency in execution of brand communications.Prerequisite: C or better in JOUR 220 and JOUR 317.FS: 12/03/2025.
College |
IC - Information & Communications |
Section |
J10 |
Instructional Method |
DWEB 100 Pct Web Asynchronous |
CRN |
31014 |
Restrictions |
CAMPUSICOL - USC Columbia |
Information is accurate as of July 21, 2026 (Subject to change)
Special Fee Notification
Students may be required to be proctored during online test completion. If students are unable to attend test proctoring sessions in person at the Distributed Learning office, additional fees may apply for online test proctoring if the course requires online testing.