TRANSFORM Lab is an interdisciplinary hub advancing the theory and practice of transformational tourism — intentional travel experiences that result in meaningful shifts in perspective, behavior, or life purpose. Bridging academic scholarship and practitioner insight, the Lab integrates psychosocial, cultural, and spiritual dimensions of tourism. Its mission is to inform responsible tourism policy, develop tools for measuring transformation, and foster inclusive and regenerative travel futures.
We are redefining the role of tourism in human flourishing and global sustainability.
Mission
To generate evidence-based, theoretically grounded research on transformational tourism that informs academic, practitioner, and policy communities.
Goals
- Advance conceptual and theoretical models of transformational tourism.
- Explore the psychological, emotional, and spiritual effects of travel experiences.
- Examine the role of storytelling, ritual, and culture in personal transformation.
- Investigate the connections between transformational tourism and regenerative development.
- Develop qualitative and quantitative tools to measure transformation.
- Analyze the ethics and power dynamics within transformational travel contexts.
Executive Learning & Talent Academy
- Transformational travel online training
•Mindfulness and mental well-being in travel courses
•Custom executive training in regenerative tourism
Research, Policy & Foresight Unit
- Impact measurement frameworks for transformational travel
- Longitudinal studies of identity and behavior change
- Policy analysis on regenerative travel for global and national institutions
- Comparative case studies on transformational tourism practice
Innovation Collaboratory
- Co-designed programs with knowledge holders
- Applied research on community healing and reconciliation
- New metrics and data platforms for spiritual and psychological transformation