Media Intelligence Scholars gain the skills and confidence to decode complex data, evaluate sources with precision and turn insights into powerful stories, strategies and decisions that drive real-world impact.
Employers are searching for young professionals today who understand some aspect of media — advertising, journalism, design or social media — and who aren’t scared of the word ‘analytics.'
Effective communication and data analytics skills are essential workforce competencies in the modern world. South Carolina's new Media Intelligence Scholars program addresses these needs by developing students' expertise in collecting and analyzing data from diverse media sources — including digital platforms, social media and television — to generate actionable insights for business, non-profits, and government.
Through coursework and exposure to industry leaders, MIS students gain confidence in understanding complex datasets, evaluating source credibility, interpreting findings, and transforming data into strategic recommendations, stories, and actionable business decisions. By bridging media expertise with analytical skills, this program cultivates interdisciplinary leaders prepared to excel in an increasingly data-driven world.
Data and information are integral to our college's identity, as we represent one of only eight institutions nationwide with accredited communication and information science programs within the same college.
Every great PR or communications campaign begins with a strong insight. Being able to understand and make recommendations based on data is a way for early-career communications professionals to stand out in today's environment.
Data can be visual, it can tell a story, and it can help validate a proposed strategy or path forward. Data can be your strongest ally when it comes to selling your ideas.
Shaina Manuel
Media Intelligence Liaison
CIC Undergraduate Advisor
manuelsn@mailbox.sc.edu