Background

Kevin L. Sample is an assistant professor of marketing at the Darla Moore School of Business. He received his Ph.D. in marketing from the University of Georgia and has previously served as an assistant professor of marketing at the University of Rhode Island. Kevin investigates how design and visual perception influence consumer behavior. With a Master of Architecture from Texas A&M University and experience as a licensed architect, Kevin brings this unique perspective to his marketing research. Additionally, he is interested in the techniques behind developing and validating measurement scales, as well as generating new scales to measure latent variables associated with consumers. He also explores topics aimed at enhancing consumer well-being. Kevin’s work has been published in leading marketing journals, including Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science and Journal of Retailing.