September 22, 2025, Craig Brandhorst
Greg Carbone is USC’s 2025 Michael J. Mungo Distinguished Professor of the Year, but lecturing and leading classroom discussions didn’t always come easy for the veteran geography professor. His secret is to remind himself that good teaching comes from a place of joy and curiosity.
September 18, 2025, Thom Harman
Gamecock tennis star Ricardo Acioly studied business and then went pro. Now director of strategic development at the Evert Tennis Academy, he credits USC for his career on and off the court.
September 17, 2025, Rebekah Friedman
Patrick Pianezza worked as a paramedic while earning his bachelor’s in public relations and master’s in health administration. He never imagined his career path would lead to Hollywood, or that an undergraduate creative writing assignment would inspire his first movie.
September 15, 2025, Page Ivey
Luke Hodges says he found the arts community he was looking for when he transferred into USC's English and Honors programs more than 10 years ago. Looking back, the writer and documentary filmmaker says there was an "insane smorgasbord of opportunities" at USC.
September 12, 2025, Megan Sexton
Zachary Winkelmann, who teaches in the athletic training program in the Arnold School of Public Health, is the 2025 recipient of USC'sclinical practice teaching award, which recognizes a faculty member for outstanding clinical teaching, practice, advising and mentoring of health science students.
September 12, 2025, Thom Harman / photo by Kim Truett
Change is a constant in the field of visual design — and Garnet Apple Award winner Meena Khalili embraces it. It’s what allows her, and her students, to be at the forefront of their field and to be ready for multiple career roles.
September 12, 2025, Catherine Pruitt
USC's chapter of Habitat for Humanity is building homes and futures. Led by president Ria Kothari, the club works in the community almost every weekend to build homes to improve access to affordable housing.
September 10, 2025, Chris Horn
Since they first appeared on wristwatches in the early 1970s, liquid crystal displays have made the leap to TVs, smartphones, household appliances and automobile dashboards. Now an even more responsive type of LCD technology, called blue phase liquid crystals, is getting closer to commercial use, and a USC chemical engineering professor’s research in that field is attracting notice.
September 10, 2025, Téa Smith
Criminal justice sophomore Navia Vohra talks about her experience living in Captone, one of USC’s seven faculty-led living and learning communities.
September 10, 2025, Evan Faulkenbury
Built in the 1950s as USC's first fraternity dorms, the McBryde Quad saw its share of keg parties and frat boy shenanigans back in the day. McBryde's reputation for rowdiness eventually gave way to more serious conversations among its residents in later years. Now, as the last of McBryde's buildings are slated for replacement, it's an auspicious time to consider the long arc of McBryde's story.
September 05, 2025, Hadley McCollester
Snapping shrimp can create shockwaves strong enough to stun prey. But how do they survive each other’s blasts? USC biologist Dan Speiser and his team discovered that a special “orbital hood” — a helmet-like shield around the shrimp’s eyes and brain — protects them from these powerful shockwaves. Collaborating with biomedical researchers at the Molinaroli College of Engineering and Computing, the team is now studying the hood’s structure to design next-generation helmets that could protect human brains from shock waves and even reduce the risk of PTSD in military personnel.
September 05, 2025, Téa Smith
Associate professor Brett Robertson believes education goes beyond content delivery — it should challenge students to think critically, empower them to engage with real-world problems and inspire tangible impact. And the best way to do that? Appeal to students’ individual interests, abilities and learning styles. He was awarded the Michael J. Mungo Undergraduate Teaching Award for his commitment to quality classroom instruction.
September 05, 2025, Catherine Pruitt
Family Weekend (Sept. 11-13) is a great opportunity to immerse yourself and your loved ones in the Carolina community. Spend a few days getting to know the city and campus and meet fellow family members and students.
September 04, 2025, Laura Erskine
If Jaelyn Souza could give just one piece of advice to this year’s incoming students at USC, it would be this: “Keep an open mind, because me as a freshman and me as a senior are two very different people.” The neuroscience major says all of her beyond-the-classroom experiences helped her decide on her career path.
September 03, 2025, Hadley McCollester
Remote work has become more common since the COVID19 pandemic, however it might not be the best for every worker. The Family Inequality Research Lab led by sociology professor Jennifer Augustine investigated remote work through collecting data on remote work spaces. What they found may surprise you.
September 03, 2025, Megan Sexton
Chemistry professor Susan D. Richardson, the 2025 Carolina Trustees Professorship recipient, has spent her career researching water— from the safety of the water we drink to the quality of water for our ecosystems.
September 03, 2025, Kristine Hartvigsen
The pleasing pastoral landscapes across the former Semipalatinsk Nuclear Test Site in Kazakhstan hardly reflect its dark history. Generations of locals have lived near the site since it opened in 1949, and many remain today. USC researchers Timothy Mousseau and Magdalena Stawkowski are studying the impact of radioactive isotopes on the people, animals and plants of Semipalantinsk.
September 03, 2025, Kristine Hartvigsen
Project investigators from USC’s Baruch Marine Field Lab have been collaborating on a study into the impacts of warming coastal ocean waters on shrimp populations. They found that shrimp populations have been largely stable, and warmer water temperatures have led to longer seasons for shrimpers, often through January.
September 03, 2025, Rebekah Friedman
Asking why is an integral part of Vanessa Kitzie’s personality. As a 2025 winner of the university’s Garnet Apple Award for Teaching Innovation, Kitzie is putting the question to her students in ways that force them to consider emerging technology from every perspective.
August 29, 2025, Téa Smith
Sport and entertainment management sophomore Chris Woodard talks about his experience living in Preston, one of USC’s seven faculty-led living and learning communities.
August 28, 2025, Téa Smith
Honors College senior Luci Green initially decided to study chemistry in college, but after taking a course taught by a visiting law professor, she began considering a new path. Now, she’s pursuing a pre-law concentration in conjunction with her chemistry major in hopes of becoming a patent lawyer.
August 28, 2025, Téa Smith
Finance and supply chain sophomore Carson Jones talks about his experience living in the IDEA community, one of USC’s seven faculty-led living and learning communities.
August 27, 2025, Laura Erskine
Marine biologist Eilea Knotts believes failure can be an important part of learning. She brings this philosophy into her classrooms, where she has equipped her students to learn from their setbacks and keep going with a new grading system. Her ingenuity has earned her the Center for Teaching Excellence’s Garnet Apple Award for Teaching Innovation.
August 27, 2025, Page Ivey
When Mary Ramsey arrived at the University of South Carolina, she was already certain of two things: she wanted to be a Gamecock, and she wanted to be a journalist. After earning her bachelor's degree in journalism, she has made stops at newspapers in Arizona, Kentucky and now at the Charlotte Observer, where one of her stories was part of the paper's Pulitzer Prize finalist package for covering Hurricane Helene.
August 27, 2025, Catherine Pruitt
It’s that time of the year again when Gamecocks flock to Williams-Brice Stadium decked out in their garnet and black. For many students, this will be your first “Saturday in South Carolina” as a Gamecock. We understand this annual rite of passage can be a bit daunting for first-timers, so here are some tips to make the most of your gameday.
August 27, 2025, Megan Sexton
Zoie Horecny, who earned her undergraduate, master’s and doctorate in history from USC, is now the Digital George Washington Papers editor at the Washington Presidential Library at Mount Vernon.
August 26, 2025, Collyn Taylor
From getting tickets to sporting events to navigating campus, a few key apps for Gamecocks as the Fall 2025 semester begins.
August 22, 2025, Jeff Stensland
The University of South Carolina secured almost $260 million in private donations, including the largest single gift in university history.
August 22, 2025, Elizabeth Renedo and Andy Shain
USC's research funding again hit record highs this year, showing the resiliency and prowess of the university's students, faculty and staff.
August 21, 2025, Collyn Taylor
The Board of Trustees was busy Friday, approving three contracts -- including a new athletics apparel deal with Nike -- as well as numerous new projects tied to the USC Next master plan.
August 21, 2025, Chris Horn and Evan Faulkenbury
He was a star quarterback for the Gamecocks more than 50 years ago, and for most of the years since then Tommy Suggs has been the color commentator for radio coverage of USC football games. He recently sat down with Remembering the Days co-hosts Evan Faulkenbury and Chris Horn to look back on his career and look ahead to the fall 2025 football season.
August 20, 2025, Jeff Stensland
USC kicked the semester off this week welcoming over 7,800 freshmen with over half of those being in-state residents.
August 20, 2025, Page Ivey
For Christina Cox, teaching pharmacy isn’t about reciting drug names or memorizing dosage charts. It’s about storytelling, real-world simulations and helping students connect their classroom experience with the clinical decisions they’ll one day make under pressure. For her work in the classroom, Cox has earned a Garnet Apple Award for Teaching Innovation.
August 20, 2025, Gregory Hardy
Rising temperatures are making heat stroke a serious risk in South Carolina and beyond, especially during outdoor activities such as youth sports, yardwork, recreation and even work. At USC’s Arnold School of Public Health, associate professor of athletic training Susan Yeargin debunks dangerous myths about treating this life-threatening condition.
August 19, 2025, Andy Shain
Just a few of the numbers from move-in 2025 and how USC is setting up the Class of 2029 for success.
August 19, 2025, Megan Sexton
USC students are members of a supportive Gamecock family that will help them succeed — inside the classroom and out. Through study abroad trips and undergraduate research, student organizations and SEC sports, Carolina students have myriad opportunities for finding their life’s passion.
August 18, 2025, Jasmine Hunter
The University of South Carolina was named one of South Carolina's best employers by Forbes.
August 14, 2025, Collyn Taylor
USC opened its newest dining hall, Garnet Station, with a ribbon cutting ceremony Thursday (Aug. 14). The new hall will feature seven stations and allow for more retail space on the second floor of Russell House.
August 13, 2025, Kristine Hartvigsen
Shapeshifting cryptid creatures lurk in curious places throughout Julia Elliott’s new book, Hellions. Elliott fashions from her imaginative gray matter strong female protagonists who harness their power in unusual ways.
August 13, 2025, Kristine Hartvigsen
Christopher Moore, research professor with the Institute for Archaeology and Anthropology at the University of South Carolina, recently led a team that analyzed sediment from the ocean floor in Baffin Bay, Greenland. Their efforts produced the first evidence — sourced directly from ocean cores — that a comet impact could have triggered an abrupt cooling of the atmosphere during a period known as the Younger Dryas 13,000 years ago.
August 13, 2025, Susan Cutter
Ever since FEMA lost its independent status and became part of the Department of Homeland Security, it has faced complaints about delays caused by layers of bureaucracy. Take a look back at how the nation responded to disasters before the agency existed and what history reveals about FEMA effectiveness.
August 11, 2025, Laura Erskine
For nearly 14 years, Amy Taylor-Perry has taught general chemistry classes and labs at USC. Hundreds of students take these courses each semester, and Taylor-Perry has designed them to provide a solid foundation. She has now received the Michael J. Mungo Undergraduate Teaching Award, with her nomination endorsed by the entire Department of Chemistry and Biochemistry.
August 08, 2025, Thom Harman / photo by Kim Truett
Susan Elkins, the founding chancellor of USC’s Palmetto College, is being awarded the Order of the Palmetto after a career of service in education. The award is South Carolina’s highest civilian honor. Elkins announced that she was stepping down from her role in May. As chancellor, Elkins oversaw tremendous growth at Palmetto College's four campuses around the state as well as in its online offerings.
August 08, 2025, USC Social Team
As the home to the nation's best first-year student experience among public universities, you better believe that we pull out all the stops when we welcome Gamecocks back to campus each fall. This year is no exception. Get out your calendars and make plans to make the most of your Carolina Welcome experience.
August 08, 2025, Page Ivey
At USC Lancaster, art professor Sahar Aghasafari is reshaping what it means to teach art and design in the 21st century. Her classroom serves as a creative laboratory where instruction meets innovation — a space where technology, identity and interdisciplinary exploration converge.
August 07, 2025, Collyn Taylor
Move-in is quickly approaching, and soon the Class of 2029 will be on campus at USC. With a large freshman class coming to Columbia, this is a one-stop shop for the information students, faculty and staff need to know during move-in week.
August 01, 2025, Megan Sexton
Kate Bernheisel has always had a knack for innovation, something that she has been able to combine with her passion for empathy and her career in health care. It’s what helped earn the nursing professor the Garnet Apple award for teaching innovation.
July 31, 2025, Gregory Hardy
University of South Carolina researchers explore how artificial intelligence can be used for advancements in health care, education, manufacturing, energy, disaster management and transportation. They are also helping shape and inform the ethics and policies surrounding these emergent solutions.
July 30, 2025, Nicole Carrico
Integrating physical movement into a patient’s daily routine is an essential strategy to combat chronic illness and ensure a healthier future for South Carolinians. A new collaborative research study from USC Brain Health and the Arnold School of Public Health goes one step further by examining how consistent, physical exercise can also help combat cognitive decline and improve overall neurological health.
July 29, 2025, Chris Horn
A see-in-the-dark monitoring and navigational system intended to improve safety in underground mines is being developed by a University of South Carolina computer science and engineering team in collaboration with researchers in India.
July 24, 2025, Kristine Hartvigsen
As the birth of their baby approaches, women often turn to their mothers, sisters or close female friends for comfort and advice — a trusted and time-honored support system. Recent research conducted through the Women’s and Gender Studies Department at the University of South Carolina views this phenomenon through an anthropological lens, confirming the relevance of this bonded group and examining childbirth choices women typically face.
July 24, 2025, Chris Horn
The University of South Carolina’s School of Medicine has begun preparing its students to understand AI’s potential — and its shortcomings. The medical school in Columbia partnered last year with the Molinaroli College of Engineering and Computing to launch the AI in Medicine Extracurricular Track.
July 23, 2025, Catherine Pruitt
Courtney Tkacs has lived all over the world, the product of growing up in a military family. She moved to Lexington her sophomore year of high school and found her home in South Carolina. Today, Tkacs is working to make her University of South Carolina home a better place by serving as the student body president for the 2025-26 term.
July 23, 2025, Page Ivey
English professor Ed Madden wants to use the written word to help people connect to each other and to amplify voices often overlooked or ignored. For his achievements in teaching, research and service, Madden was awarded the 2025 Carolina Trustees Professorship in Humanities, Social Sciences, Business and Law.
July 22, 2025, Nicole Meares
The University of South Carolina College of Nursing is launching a multi-year, Duke Endowment–backed initiative to expand nursing career pathways for people with disabilities. The program aims to close critical workforce and care gaps through summer immersion experiences, professional development and inclusive training.
July 21, 2025, Faith Militello
Alexandria Carrico is an ethnomusicologist whose work explores the intersection of traditional Irish music and disability studies. She joined the University of South Carolina’s School of Music as an assistant professor in 2020.
July 17, 2025, Laura Erskine
Josh Dawsey works at the forefront of U.S. politics. He has covered the White House extensively and has twice won the Pulitzer Prize for his reporting with teams from The Washington Post. His new book "2024: How Trump Retook the White House and the Democrats Lost America" tells the story of the tumultuous election season.
July 17, 2025, Page Ivey
Pharmacy professor and College of Pharmacy alumnus Brandon Bookstaver has been named faculty athletics representative for the University of South Carolina.
July 16, 2025, Bryan Gentry
The University of South Carolina is creating a new academic center to promote broad understanding of the core ideals and values that have shaped American government and history.
July 10, 2025, Collyn Taylor
USC is rejoining the Campus Compact network, a coalition of higher education institutions, to enhance its community engagement efforts.
July 09, 2025, Chris Horn
In about 18 months, the Carolina Institute for Battery Innovation at the University of South Carolina plans to open the first phase of its Battery Center, a research, manufacturing and teaching facility in partnership with several commercial battery manufacturers.
July 08, 2025, Téa Smith
Chemistry and computer science senior Christian Ruff talks about how his experiences at the University of South Carolina have helped shape him.
July 07, 2025, Page Ivey
Law professor Marcia Zug explores the history of marriage as a legal institution in her book "You’ll Do: A History of Marrying for Reasons Other than Love."
July 07, 2025, Chris Horn
A rechargeable battery system with lower component costs and higher energy density potential than commonly used lithium-ion batteries is the focus of an industry-sponsored study by a chemical engineering research team at the University of South Carolina.
June 27, 2025, Laura Erskine
USC faculty and staff members produce a variety of podcasts that will keep you coming back for another episode. From deep dives into Southern history and campus life to engaging conversations with experts in business, pharmacy and public health, we’ve rounded up selections to give you a sample of what USC podcasters have to offer.
June 25, 2025, David Sella-Villa
The Internet of Things includes any device that automatically sends and receives data via the internet. But the data from these devices can reveal a lot about the people who interact with them — and about other people near the devices, writes law professor David Sella-Villa for The Conversation.
June 23, 2025, Bryan Gentry
Two epic TV shows, 'Sandman' and the 'Foundation,' are streaming again this summer with the help of the writing talents of Greg Goetz, a 2011 graduate of the University of South Carolina.
June 23, 2025, Chris Horn
By 2050 plastic manufacturing around the world is projected to total 1 billion tons, and more than half of all that plastic is expected to end up in landfills and the ocean. It’s an industry that relies on petroleum as a key ingredient and produces products that can’t easily be recycled without generating additional waste. But USC's Chuanbing Tang has a game-changing idea for the world’s plastic crisis.
June 19, 2025, Collyn Taylor
The University of South Carolina's Board of Trustees passed the budget for the 2026 fiscal year while also approving a host of new programs and modifications plus two new centers on campus.
June 19, 2025, Jeff Stensland
The University of South Carolina Board of Trustees passed a budget mitigating tuition for in-state students, enhancing academic support for students and investing in energy innovation and health science research.
June 18, 2025, Koby Padgett
The University of South Carolina’s restoration of the Taylor House has received three prestigious South Carolina historic preservation awards recognizing excellence in renovation efforts.
June 18, 2025, Agnes Mueller
The consequences of Hamas’ Oct. 7, 2023, attack and Israel’s war in Gaza have reverberated far beyond the zones of conflict. Debate about the war in Gaza feels fraught in Germany, where concerns about rising antisemitism have been used to criticize some Muslim communities. The Holocaust looms over discussions about Israel, with many claiming the country’s sense of historical guilt has made it, until recently, reluctant to criticize Israeli politics.
June 18, 2025, Page Ivey
Tom Gressette, '97 law, led an effort as president of the South Carolina Bar Foundation to increase the impact of grants given to legal resource organizations. Finding ways to help people was a lesson he learned growing up that was reinforced by his law school education.
June 13, 2025, University Communications
The Atlantic hurricane season officially began June 1. Researchers at the University of South Carolina are available to discuss multiple aspects of the 2025 hurricane season, including preparation and communication, environmental impact and historical perspectives.
June 12, 2025, Gregory Hardy
College of Nursing assistant professor Lori Vick is advancing national efforts to train nurses to better understand and treat patients living with sickle cell disease. At the heart of that effort is the Sickle Cell Nursing Boot Camp, an initiative that promotes specialized knowledge in treating this chronic and often misunderstood condition.
June 12, 2025, Kendall Deas
School voucher programs that allow families to use public funds to pay tuition to attend private schools have become increasingly popular. School vouchers have a long history in the U.S. Our Kendall Deas weighs in for The Conversation.
June 11, 2025, Jeff Stensland
Craig Wilson will take over as chancellor of USC's two-year campuses and online degree completion program. Wilson has served in positions at the University of Arizona, University of Wisconsin-Platteville, the University of Miami and Miami Dade College.
June 10, 2025, Nicole Carrico
A natural disaster can be a difficult experience for someone with Alzheimer’s disease or dementia. Rob McMahon, chief nurse practitioner for USC Brain Health and assistant clinical professor at the School of Medicine Columbia, details how caregivers can best prepare ahead of a storm in our latest Health Watch.
June 10, 2025, Lorne Hofseth
The internet is abuzz with tributes to a liquid chemical called methylene blue that is being sold as a health supplement that enhances cognitive function. Vendors claim it amps brain energy, improves memory, boosts focus and dispels brain fog. A USC pharmacologist weighs in, via The Conversation.
June 09, 2025, Wolfgang Messner
Artificial Intelligence began as a quest to simulate the human brain. Is it now in the process of transforming the human brain’s role in daily life?
June 06, 2025, Derek Black
The U.S. Supreme Court heard oral arguments on April 30, 2025, in what could be the most consequential case for public education since the court started requiring schools to desegregate in the years following Brown v. Board of Education.
June 05, 2025, Kristine Hartvigsen
Betsy Gray ('77 law) followed the fearless example of childhood neighbor Jean Toal ('68 law) and others in her decades-long legal career. Today, the highly accomplished founding member of Robinson Gray law firm reflects on change, peer support and the opportunity in daily challenges.
June 03, 2025, Chris Horn
Twenty-five years ago, electrical engineering professor Asif Khan and his team helped put the University of South Carolina on the map in semiconductor electronics and photonics research, garnering several large grants and gaining widespread scholarly recognition along the way. Now, Khan and several colleagues in the Molinaroli College of Engineering and Computing are poised to do it again in the field of next-generation extreme semiconductor chips that can function in harsh environments — including outer space.
June 03, 2025, Chris Horn
A team in USC’s Arnold School of Public Health is using a five-year NIH-sponsored study to determine the impact of social support in promoting physical activity.
May 30, 2025, Megan Sexton
For more than 35 years, USC’s Alzheimer’s registry has collected information on all diagnosed cases of Alzheimer’s disease or dementia in South Carolina. The first of its kind in the U.S., the registry provides a comprehensive resource for researchers, policymakers and caregivers, allowing them to track demographics and trends.
May 30, 2025, Téa Smith
Alamir Novin, assistant professor in the College of Information and Communications, recently conducted a volunteer-based study on user interaction with AI systems and how user bias evolves. Among the 200 participants, he found evidence of four basic types of cognitive bias: priming, anchoring, framing and availability.
May 30, 2025, Megan Sexton
The roots of Adm. Jacob Shuford’s 35-year U.S. Navy career — which took him to top postings all over the world — were planted and nurtured in the honors program at the University of South Carolina.
May 29, 2025, Koby Padgett
The University of South Carolina’s Facilities department officially opened its new site for its recycling collections facility Thursday (May 29) after years at temporary spots around campus.
May 28, 2025, Communications and marketing
From creating social mobility by supporting first-generation students to providing resources for community members who need them most, the University of South Carolina is dedicated to strengthening our state and improving the lives of its residents. It’s work that goes beyond the college campus and extends into every corner of South Carolina.
May 21, 2025, Chris Horn
Nursing faculty member Jessica Gonzalez was recently selected to become a Jonas Scholar, an elite cohort of emerging nursing leaders from across the country. And her current Ph.D. research, which focuses on disparities in breast cancer diagnoses, was recognized by the National Institutes for Health with an R25 training grant.
May 20, 2025, Megan Sexton
Susan Elkins, the founding chancellor of Palmetto College, steps down this month after 12 years leading the program which encompasses USC’s two-year system campuses along with online bachelor’s degree completion programs.
May 19, 2025, Thom Harman, with Matt Klopfenstein
The Graduate School recently announced and recognized its 2025 Graduate Student Award winners and Trustee Fellowship recipients, as well as the graduates from the school’s scholarly initiatives. The school held its annual Recognition of Excellence Ceremony on April 25 at the Columbia Metropolitan Convention Center.
May 19, 2025, Rebekah Friedman
As the state’s flagship public university, the University of South Carolina seeks solutions to a range of modern challenges. And our researchers are lighting the way.
May 19, 2025, Collyn Taylor
USC announced the recipients of its Staff Excellence Awards, which are given annually to staff members at the university who go above and beyond in their roles to help USC thrive.
May 16, 2025, Catherine Pruitt
Serving as student body president can be a transformative role not only for the university, but also for the individual. We spoke with four former student body presidents to discuss their experiences and how their time at USC aided them in their professional lives.
May 14, 2025, Téa Smith
Graduate student Morgan Grace Steele decided to change paths after participating in the South Carolina Washington Semester program — a program that gives students the opportunity to work and take classes in the nation’s capital — through the Honors College her junior year. After reflecting on her experience in the course University 101 and conversations with her professors and loved ones, she decided to pursue a master’s in higher education and student affairs.
May 14, 2025, Brandon Pugh
Rising Honors College senior Ella Michel has been awarded a 2025 Udall Undergraduate Scholarship to continue her work at the intersection of energy, environment and community.
May 12, 2025, Laura Erskine
USC alumnus David Prim has dedicated his career to fighting cardiovascular diseases — first as a researcher and now as a venture capitalist. He works for Broadview Ventures in Boston, helping the organization identify and invest in promising new technologies for the diagnosis and treatment of cardiovascular disease and stroke.
May 12, 2025, Craig Brandhorst
USC’s impact on health care is improving lives throughout the Palmetto State, but our graduates take their knowledge around the world. For School of Medicine Columbia graduate Katy Close, that has meant treating patients in underserved communities from El Salvador to Haiti to Liberia.
May 08, 2025, Thom Harman / photo by Kim Truett
Natasha Brison has practiced law and worked in the entertainment industry, starting a business as a marketing consultant for professional athletes. She also conducts research and came to South Carolina despite already earning tenure at another top institution. Now Brison brings her experience to USC's classrooms as an associate professor in the College of Hospitality, Retail and Sport Management's Department of Sport and Entertainment Management. Her diverse background is proving to be a great resource for her students as she prepares them to pursue their dreams after graduation.